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Results categorised as Advertising
19 Nov 2024
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Omar Oakes
Apple is selling AI as a life hack for stupid liars. It's not a good strategy and it's distinctly un-Apple.
18 Nov 2024
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The Media Leader Staff
Havas Media UK CEO Paddy Affleck speaks to Omar Oakes about his personal journey from growing up on a commune and how it has shaped his attitude to leadership and mental-health challenges at work.
18 Nov 2024
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Richard Helyar
We need to recognise pricing as a brand superpower and the role of media within it.
15 Nov 2024
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Gerry D'Angelo
How advertisers manage first-party data will determine the extent of its contribution to their competitive edge. The stakes are high in this post-cookie world.
14 Nov 2024
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Maria Iu
A total of eight media owners presented their ideas to advertisers and agencies.
14 Nov 2024
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Seamus Brennan
The decline in linear and rise in streaming have been apparent for years, yet broadcast-first media planning is alive and well. We need a framework that's based on how audiences actually engage with TV content.
14 Nov 2024
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The Media Leader Staff
The newly promoted Jack Benjamin and outgoing editor-in-chief Omar Oakes discuss a flurry of updates about streaming service user numbers and how their 'premium vs ad' strategies are evolving.
14 Nov 2024
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David Higgerson
Journalism isn't as important to huge swathes of the population as some of us think it is. Arguing that its future simply sits with expecting readers to pay doesn’t stack up to real-world scrutiny.
14 Nov 2024
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Maria Iu
Richard Kirk and Simon Carr shared ideas about how media planning will evolve in the future.
14 Nov 2024
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Maria Iu
Consumer tolerance of ads varies by age, channel, content genre and even whether it is viewed with others.
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