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Results categorised as Advertising
22 Nov 2024
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Maria Iu
The BBC concluded its public interest process this week and the media regulator will now begin its own assessment.
22 Nov 2024
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Omar Oakes
Analysis: The public-service broadcaster's stated remit just happens to offer an authentically distinctive branded content vehicle for brands that are otherwise faced with "platforms" as distribution vehicles.
22 Nov 2024
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James Rosewell
The ongoing regulatory and legislative actions in the US, EU and UK could transform the digital industry. Movement for an Open Web rounds up the latest and explains what you can do.
21 Nov 2024
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Maria Iu
The broadcaster offered a platform that had broad reach, including a vast female audience that the brand wanted to target.
21 Nov 2024
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Simon Tunstill
Today, 21 November, is World Television Day. And it’s a timely reminder of how advertising can support democracy alongside commercial interest.
20 Nov 2024
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Maria Iu
The theme of this year focuses on how the medium offers access to trusted information in an era of fake news.
20 Nov 2024
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Mark Halliday
The creative potential of programmatic digital OOH is vast. JCDecaux explains how brands can best utilise pDOOH creativity and what benefits it can bring.
20 Nov 2024
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Michael Hanbury-Williams
Most emissions are found in inefficiencies clogging up the middle of the programmatic supply chain, so penalising publishers won’t actually help drive long-term decarbonisation efforts in the industry.
19 Nov 2024
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Jack Benjamin
Brand marketers are enthusiastic about Origin and want Barb data included. But at a Barb briefing, media strategists and effectiveness experts expressed caution when comparing non-standardised audience measures.
19 Nov 2024
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Marion Cardona
This is the season when the environmental impact of digital advertising becomes almost as bloated as our waistlines. Here are some ways to run greener festive campaigns.
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