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Results categorised as Advertising
28 Nov 2024
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Maria Iu
Heineken's Sarah Prentice, Initiative's Rachel Coffey and NatWest's Peter Rowe join Jack Benjamin to answer audience questions on planning. They discuss social spend, consideration, DEI and more.
28 Nov 2024
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Maria Iu
The retailer turned to social media humour to boost awareness of its repairs offering.
28 Nov 2024
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George Munday
Boomers and Gen X are the next big digital audience — and we can learn from existing Gen Z marketing best practice as our media consumptions converge.
27 Nov 2024
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Maria Iu
Partnership with TVision will leverage its advanced measurement panel for ShowHeroes clients.
27 Nov 2024
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Mark Halliday
Programmatic capabilities have transformed DOOH into a highly addressable, measurable, data-driven-by-default channel. There is undeniable proof that it delivers results throughout the funnel.
27 Nov 2024
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Omar Oakes
One of the UK media industry’s first-ever digital media strategists and buyers, Robins is set to launch his fifth venture.
26 Nov 2024
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Omar Oakes
Analysis: While having a broadcasting company less dependent on advertising makes for a strong business story, selling to streamers carries the clear risk of having a largely US customer base.
26 Nov 2024
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Omar Oakes
Advertisers needed 'protecting' 100 years ago, which is why we have JICs like Barb and trade bodies like Isba. How we define 'protection' and 'choice' will matter most as Origin formally launches next year.
26 Nov 2024
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James Best
Credos reflects on the ASA’s ad campaign and the benefits of improved public trust, thanks to a better understanding of its role.
26 Nov 2024
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The Media Leader Staff
In the past year, Invibes has executed over 300 travel campaigns, showcasing its expertise in delivering impactful ad solutions tailored to the diverse objectives of brands.
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