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Results categorised as Advertising
15 Jan 2016
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The Media Leader Staff
ITV's group commercial director and RadiumOne's European MD discuss their new partnership developing Ad Sync+, which marries traditional broadcast with emerging ad tech. Includes views from launch client Iceland.
14 Jan 2016
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The Media Leader Staff
Strategy Analytics, Posterscope and MEC share their key take-outs from this year's event.
14 Jan 2016
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Ellen Hammett
State-of-the-art kiosks will replace existing phone boxes from July.
14 Jan 2016
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Rupert Staines
Following the Year Ahead event, RadiumOne's Rupert Staines wonders whether the industry has started the year on the back foot as he assesses the prospects for digital advertising in 2016.
14 Jan 2016
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The Media Leader Staff
UK marketing budgets were revised up by the smallest amount for almost three years in Q4 2015.
13 Jan 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media. By Aliceinml.
12 Jan 2016
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Ellen Hammett
MediaCom and Realeyes have announced a partnership which will see emotion measurement technology incorporated into creative and planning for clients.
12 Jan 2016
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Joe Lewis
BARB has enhanced the way in which it understands how TV is consumed. Here, the body's deputy research director Joe Lewis shares new findings about what his team is learning
12 Jan 2016
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Sarah Booth
BBH's Sarah Booth argues that we are being so 'highly optimised' that our horizons are rapidly narrowing. Is it time the media re-thought its use of data science and artificial intelligence?
11 Jan 2016
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Nick Halas
From making better use of data to learning more about audiences through AI, Posterscope's Nick Halas says there are 10 things the OOH sector should focus on this year.
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