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Results categorised as Advertising
06 Dec 2024
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Elizabeth Brennan
Curated environments allow publishers to monetise their first-party data more directly, while the buying process is simplified without putting consumers' privacy at risk.
06 Dec 2024
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Omar Oakes
In a frank speech to an audience of media researchers, Bullis warned that attribution is bad and 'getting worse', brands should experiment more and the UK industry risks being 'overly proud' of audience panels.
06 Dec 2024
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Maria Iu
Smith will remain connected to the organisation as he will become chair of Origin.
05 Dec 2024
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Maria Iu
Deal covers UK and US, as well as Australia, Brazil, Canada, Italy and Mexico.
05 Dec 2024
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Anna Forbes
As more people move to CTV, AI-enabled tech can help advertisers protect media quality, reduce waste and maximise their investments while overcoming some of CTV's challenges.
05 Dec 2024
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Maria Iu
The Kite Factory created an immersive experience of the zoo’s penguin enclosure to stand out in the busy summer period.
05 Dec 2024
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Nick Palmer
With attention splintered, the TV ad is no longer the main course in a brand's Christmas campaign. We need a more evolved approach that embraces today’s media consumption habits.
05 Dec 2024
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Omar Oakes
The TV marketing body has hired Wavemaker UK's strategy head to be its first chief strategy officer.
04 Dec 2024
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Michelle Whelan
Brands must reach consumers with their products and services at every possible stage of the buying process, driven by stronger collaboration, an increasing focus on first-party data and evolving regulations.
04 Dec 2024
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The Media Leader Staff
EssenceMediacom, Wavemaker UK, Mindshare UK, UM London and OMD UK were among the agencies honoured at Newsworks’ annual awards celebrating brilliant multiplatform advertising in news brands.
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