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Results categorised as Advertising
27 Apr 2016
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Torin Douglas
Paris, 1986, and Torin Douglas witnesses a media industry gripped by great change - as well as a colossal 626-page newspaper
27 Apr 2016
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Pete Robins
Ahead of publication of Barb's 2016 Viewing Report, Mediatel shares an exclusive extract from agenda21's Pete Robins - arguing that online needs to change its attitudes and
behaviours.
27 Apr 2016
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The Media Leader Staff
DCM has announced the promotion of Davina Barker to sales director amid a wider restructure.
27 Apr 2016
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The Media Leader Staff
The deal will allow advertisers to target audiences online and from taxi rooftops based on their location.
27 Apr 2016
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James McDonald
In the first of two exclusives analysing the latest adspend figures, Warc's James McDonald crunches the numbers to reveal a strong picture for the UK ad market.
27 Apr 2016
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The Media Leader Staff
Welcome to the world of Alice - a weekly glance at the absurdities of a life working in media.
26 Apr 2016
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The Media Leader Staff
The appointments come following chairman Jean-François Decaux's decision to hand over his duties after three years directly running the business.
26 Apr 2016
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The Media Leader Staff
Digital helped drive a 7.5% increase in UK advertising spend in 2015.
25 Apr 2016
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Dominic Murray
Brands are using data to bring out-of-home campaigns to life in unexpected ways, writes Kinetic's Dominic Murray.
25 Apr 2016
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Ian Dowds
In media, everybody feels compelled to say that they have the technology and data to deliver 'the answer' - without actually saying what that answer is, writes UKOM's Ian Dowds.
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TV
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Consumer
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- Consumer ABCs: Home Interest
- IAB launches measurement advisory board in push for measurement solutions
- The Brief - Wednesday 10 December - EU investigates Google, Gemini will have ads, WPP wins UK government media account and more
- Keeping the TV ecosystem healthy - Barb Data Hub
- Direct Line Group on using TV as a full-funnel medium
- How will TV finally get the measurement it deserves?
- The measurement debate TV really needs to have
- Rajar Q4 2025: Commercial audience share declines slightly
- Rajar Q4 2025: Heart Breakfast remains top commercial show after reporting strong growth
- The brief - Wednesday 17 December - Trump sues BBC for $10bn, WPP considers Pinterest trends, public rejects Labours AI plans and more
- Ad funding for BBC services would be 'bad for everyone', Radiocentre says in response to Charter Review
- UK now spends longer on phones than watching TV
- How the VOD giants are navigating the cost of living crisis
- Rebranded BVOD services create an increase in claimed usage
- How we listen is changing rapidly, but radio continues to have the MIDAS touch
- Mediatel Connected whitepaper: The Growing UK Audio Market
