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Results categorised as Advertising
12 May 2016
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Ellen Hammett
Millward Brown's Jane Ostler argues that advertisers need to go "back to basics" - especially during a time where most people, given a choice, would reject advertising altogether.
12 May 2016
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The Media Leader Staff
4C's Volker Ballueder discusses how ad-syncing can enhance brand creative, the challenges it currently faces, and what we can expect the market to look like a year from now.
12 May 2016
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The Media Leader Staff
Media agencies were never supposed to be data management or analytics businesses - should they even try? Media iQ's Stewart Easterbrook discusses in this video interview.
12 May 2016
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Richard Shotton
From the impending EU Referendum to marketing strategies, the way a question is asked can have a huge effect on how it is answered, writes Zenith's Richard Shotton.
11 May 2016
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Mark Jackson
Mark Jackson, MC&C's new managing director, discusses the benefits of joining an independent agency.
10 May 2016
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Ellen Hammett
Coca-Cola, Vodafone and Sky are among some of the first brands to advertise on Primesight's first ever digital 96-sheet roadside panels.
10 May 2016
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Ellen Hammett
Speaking at a TechCrunch conference on Monday, Till Faida revealed Adblock Plus now has more than 50 million active users across the globe.
10 May 2016
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The Media Leader Staff
The Government has eased off its plans, but could instead force the broadcaster to pay a dividend to the Treasury, sell a minority stake, or introduce National Audit Office scrutiny of Channel 4's accounts.
10 May 2016
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The Media Leader Staff
Interview: Fraud, bots and poor viewability rates mean around 60% of digital advertising budgets are being wasted, warns Niall Hogan, UK managing director of Integral Ad Science
09 May 2016
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Ellen Hammett
A digital out-of-home billboard in Sweden has been caught red-handed playing "rough" pornographic video clips.
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