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Results categorised as Advertising
23 Jan 2025
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Maria Iu
The OOH JIC will utilise AI to produce a comprehensive synthetic dataset and build a new API and data tool for users.
23 Jan 2025
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Phil Rowley
When it comes to the future, are we looking in the right place? Slush offers a glimpse of the next decade in technology that, in turn, may mould the businesses and consumers of the 2030s.
22 Jan 2025
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Jack Benjamin
Public trust in advertising rose again and has increased nine percentage points since 2022, according to the latest survey from the AA and Credos.
21 Jan 2025
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The Media Leader Staff
Regulation presents one barrier that hinders TV from attracting spend from other platforms, Be Addressable’s Charlie Makin argued.
21 Jan 2025
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Hamid Habib
Brands still seem more comfortable with music or film integration, but 2025 will see some huge gaming moments that would help them stand out.
20 Jan 2025
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Martyn Sibley
Inclusion within a company's internal culture directly shapes its output. When agencies and brands prioritise DEI internally, it translates into authentic and representative campaigns.
16 Jan 2025
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Dan Wood
Streamers are reinventing the playbook for live sports coverage, so brands need to think beyond traditional advertising formats and look at the wider entertainment experience for consumers.
16 Jan 2025
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Sonnie Spenser
In light of Meta's content moderation changes and cut to DEI budgets, many are asking: what can we do? Here are four considerations to act on right now.
16 Jan 2025
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Sam Knights
In 2025, how can retail media do an even better job convincing brands — and the world — that it is worth the investment and will transform marketing for the better?
16 Jan 2025
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Jack Benjamin
A greater number of marketers cut spend in audio, video, OOH and publishing in Q4, according to the latest IPA Bellwether Report.
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