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Results categorised as Advertising
11 Feb 2025
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Nicola Kemp
As an industry, we prioritise empty platitudes over tangible policy. Remote working is vital to levelling the playing field for diverse talent — why are we pretending otherwise?
10 Feb 2025
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Omar Oakes
It’s not a question of if but when you decide to give up on your principles. Nothing will get brands, big or small, to leave Meta.
10 Feb 2025
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The Media Leader Staff
Watch: Ryff global sales chief Shirley Hughes explains how advertisers can benefit from appearing in a brand-safe, contextually relevant environment.
07 Feb 2025
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Sean Adams
Brand lift provides a truly holistic picture of campaign performance — here's how to get the best from the data.
06 Feb 2025
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Jack Benjamin
At the LEAD conference, Bryant espoused the importance of trust in advertising and addressed concerns around the government's stance on AI and less healthy food restrictions.
06 Feb 2025
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Maria Iu
Work will run on The Standard, Outernet, OOH and social.
06 Feb 2025
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Antonia Faulkner
Advertisers have a golden opportunity to ride on the coat-tails of beloved shows, captivating audiences while they are light-hearted, relaxed and open to branded messaging.
06 Feb 2025
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Maria Iu
Watch: David Rasmusson also discussed challenges for cross-media measurement and what the Nordics TV market looks like.
06 Feb 2025
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Abi Ward
Size isn't the only opportunity. Building good relationships with media owners means jointly understanding what success looks like and ensures client, agency and media owner can unlock mutual growth.
05 Feb 2025
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Maria Iu
The media owner will install 1,000 screens and introduce new creative and motion capabilities.
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