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Results categorised as Advertising
18 Feb 2025
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Simon Davis
The big media agencies are damaging the outlook for UK broadcasters through opaque trading practices that do not give them a fair share of client spend.
18 Feb 2025
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Jack Benjamin
The Allwyn UK CEO will succeed Alessandra Bellini, who will continue to work with the organisation as UK chair of Ad Net Zero.
17 Feb 2025
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Maria Iu
A deal was signed in 2016, with the companies relaunching the site the following year.
17 Feb 2025
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Milka Privodanova
Engagement through rage can drive users away. Smart platforms will attract those seeking more positivity, providing advertisers with greater environments to spend.
14 Feb 2025
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Lauren Wetzel
The industry has been over-reliant on cookies for too long. But they've become a distraction while larger, more damaging practices have continued unchallenged. It's not really about cookies — it's about privacy.
13 Feb 2025
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Virginie Chesnais
Netflix's shift to focus on engagement suggests that long-term success depends much more on how subscribers are reacting to ads rather than simply how many those ads reach.
13 Feb 2025
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Jack Benjamin
Halifax turned to the entertainment publisher to help "demystify" the mortgage process through a social video partnership.
13 Feb 2025
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Matt Bryan
Advertisers want to play a starring role in viewers’ lives, but this requires a comprehensive understanding of their unique motivations and behaviours.
13 Feb 2025
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Simon Carr and Lysette Jones
Fame used to be rare and centralised but now, thanks to social media, fame is everywhere. But it's also fragmented and hyper-targeted. How do brands break through in this new world?
12 Feb 2025
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Maor Sadra
Given podcast listeners are typically attentive and engaged, this medium allows advertisers to connect with receptive audiences. Yet podcast advertising only represents 0.2% of total ad budgets. Now is the time for podcasts to truly shine.
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