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Results categorised as Advertising
26 Feb 2025
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Maria Iu
This cohort is confident yet vulnerable, shaped by digital, social media and the Covid-19 pandemic, new research suggests.
25 Feb 2025
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Maria Iu
The deal allows the music video network to measure deduplicated reach and frequency of ad campaigns on mobile, desktop and CTV.
25 Feb 2025
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Alex Marks
In a world of hot takes, misleading social media memes and polarising algorithms, a trusted environment for brands is a necessity.
24 Feb 2025
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Omar Oakes
It may be too painful to accept that what Elon Musk is doing to our industry is highly dangerous. We must all resist the urge to see this shocking behaviour as the new normal.
21 Feb 2025
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Amy Williams
That small rectangle in the corner of the screen proved that advertising could work differently, viewers could have a choice and, given the option, people will engage when brands respect their time.
20 Feb 2025
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Maria Iu
Founding advertiser Fiat is launching campaign during London Fashion Week.
20 Feb 2025
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James Longhurst
A further 100 members will be admitted into the club, which aims to help leaders share challenges and shape solutions for the industry.
20 Feb 2025
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James Shoreland
Media planning needs to focus on memorability and how media, targeting and creative work together to make brands memorable. Here's how to hack the memory code.
19 Feb 2025
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Aidan Rouse
In a changing social landscape, brands must reassess how they view "performance", moving from focusing on the bottom of the funnel to creating full-funnel strategies.
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