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Results categorised as Advertising
13 Dec 2017
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Raymond Snoddy
It's time to intensify debate about the full range of impacts social media is having on society, writes Raymond Snoddy.
13 Dec 2017
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The Media Leader Staff
In the first of two specials, a host of experts review what has been turbulent year for adland - and offer their predictions for 2018.
13 Dec 2017
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Heather Dansie
As the trend season commences, do not forget the most important weapon in your arsenal, writes Heather Dansie.
13 Dec 2017
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Ellen Hammett
It is the second account win for the7stars in a week.
12 Dec 2017
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Ellen Hammett
A year-long study of nine consumer goods brands has shown that every £1 spent on display ads drives £1.94 in sales - with one brand seeing a £3.38 return.
11 Dec 2017
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The Media Leader Staff
The wine brand has boosted the fruit-infused wine market from £20,000 a year to £72m over the course of three years.
11 Dec 2017
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Ellen Hammett
According to people in the advertising industry who wished to remain anonymous, YouTube could increase prices by as much as 20% for some of its top US channels.
11 Dec 2017
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Caroline Foster Kenny
Media agencies must apply a more responsible and sustainable approach if they want to thrive, writes IPG Mediabrands' Caroline Foster Kenny.
11 Dec 2017
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The Media Leader Staff
Hosted by Mediatel, the awards recognise and celebrate those organisations and individuals that are driving innovation and development in UK media research.
08 Dec 2017
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Ellen Hammett
Speaking at Future TV Ads on Thursday, Total Media's head of broadcast, Liz Duff, said a significant challenge planners face is that it is near-impossible to trade on an outcome that might take a year or two to see.
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