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Results categorised as Advertising
12 Mar 2025
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Maria Iu
Ads chief Priya Dogra discussed the ingredients behind Sky’s success and why the industry needs to collaborate to simplify TV for advertisers and consumers alike.
11 Mar 2025
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Sameer Modha
Ahead of his appearance at Connected TV World Summit, Sameer Modha outlines his view on TV chasing the long tail of advertisers and measuring outcomes.
10 Mar 2025
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The Media Leader Staff
Samba TV and Simplestream spoke to The Media Leader about their work to support broadcasters’ digital transformation.
10 Mar 2025
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Jack Benjamin
IAB UK's James Chandler joins host Jack Benjamin to explain why he believes we're entering a "funnel-less future" as the consumer journey gets truncated by shoppable advertising in AV formats.
07 Mar 2025
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James Longhurst
Agency by Agency aims to reveal the true scale of the UK's agency landscape, the contribution it makes to the economy and the innovation that it brings.
07 Mar 2025
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Kate O'Loughlin
With the theme for International Women’s Day this year Accelerating Action, what does the industry need to prioritise in order to drive change in light of recent developments?
06 Mar 2025
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Maria Iu
Net revenue declined 0.8% in organic terms but the company expects organic growth of 2% this year.
06 Mar 2025
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Maria Iu
The company sold its stake in Octave to News UK last month.
06 Mar 2025
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John Moulding
The smart TV OS provider and its ad server partner offer reach to 30m European homes and are emphasising the power of retail data insights.
06 Mar 2025
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Jack Benjamin
PPL developed a nationwide media plan for its festive prize in December and placed OOH at its centre.
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