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Results categorised as Advertising
27 Mar 2025
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Jack Benjamin
New research from Pinterest and Magna found that platforms viewed as positive by consumers can amplify ad performance.
27 Mar 2025
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Nick Louisson and Sam Tomlinson
Isba and MediaSense can’t make this complexity disappear, but we have collaborated to publish a short paper setting 10 key considerations to help guide marketers through this landscape.
27 Mar 2025
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Tim Bonney
The marketing funnel isn't perfect, but its fundamental logic still holds: people don’t buy things they’ve never heard of. Marketing is just evolving, as it always has.
25 Mar 2025
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Maria Iu
The Visions for Growth report has recommended the removal of business rates on social infrastructure and an extension of express planning consents.
25 Mar 2025
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The Media Leader Staff
The new Sky Media Sports Marketplace aims to connect brands and fans in a flexible, affordable way.
25 Mar 2025
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Maria Iu
Newsworks study also found that most Brits believe advertisers should support quality journalism.
24 Mar 2025
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Omar Oakes
Ad-funded content on platforms doesn’t work because there are too few platforms and the rents are too high. As media fragments and production businesses suffer, creators must diversify to survive.
20 Mar 2025
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Maria Iu
The tool, in partnership with Scope3, seeks to help advertisers reduce the carbon impact of their media activity.
20 Mar 2025
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Maria Iu
Ocean Outdoor, which runs the sites, will also turn off 19 screens across the two London Westfield shopping centres.
20 Mar 2025
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Adam Chugg
Precision-targeting may be seductive but comes with limitations. Here's how agencies and brands can navigate the shifting sands of data-driven marketing.
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