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Results categorised as Advertising
15 Apr 2025
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Charles Haynes
While marketers applaud the new Unilever CEO’s commitment to increase influencer use, eyebrows should be raised as to the real impact on the influencers themselves.
14 Apr 2025
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Katie Ingram
Gen Z are making deliberate choices about how they spend and save. Understanding this financial mindset is key to staying relevant and building long-term trust with this group.
11 Apr 2025
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Amelia Parsons
It shouldn’t just be publishers calling out the immoral practices of AI search companies. Advertisers, agencies and tech vendors all have a role to play.
10 Apr 2025
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Maria Iu
Advertisers will be able to utilise Mosaic segments to target audiences across Vevo’s distribution network.
09 Apr 2025
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Jane Ostler
Society defines masculinity and marketers are part of an ecosystem that saturates men with content that perpetuates confusing, old-fashioned stereotypes of male identity.
08 Apr 2025
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Mike Fantis
Proprietary media doesn't benefit smaller brands or agencies, resulting in a two-tier system. I still don't think proprietary media can offer better value than a well-considered media strategy.
07 Apr 2025
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Omar Oakes
It’s time we stopped performing thought leadership and started pursuing actual thought if we want the industry to be better.
04 Apr 2025
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Jack Benjamin
Donald Trump's wide-reaching tariffs, announced on 2 April, are likely to have severe negative consequences on ad budgets globally, according to analysts.
04 Apr 2025
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Ian Dowds
In theory, all the online audience data now available allows us to optimise the way we work. But does it truly improve efficiency and effectiveness? This is fiercely debated.
03 Apr 2025
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Maria Iu
Gravity Connect will enable brands to geo-target directly or convert postcode data into identifiers such as cookieless IDs.
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