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Results categorised as Advertising
01 May 2025
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Simon Carr and Tessa LeGassick
To cut through the noise, brands must focus on genuine engagement. It requires a complex understanding of attention that varies based on brand and consumer interactions with devices, content, media and platform.
30 Apr 2025
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Maria Iu
The company announced a range of new formats alongside a planning and measurement tool at an event on Wednesday.
30 Apr 2025
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The Media Leader Staff
Watch: LG Ad Solutions’ publisher and platform VP Ryan Afshar also shared his thoughts on the future of the channel.
30 Apr 2025
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Maria Iu
At The Future of Brands, the cross-media measurement initiative’s planning director explained the reporting options for users.
30 Apr 2025
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Maria Iu
Online formats accounted for £4 in every £5 spent on advertising, while the VOD sub-category has been expanded to include SVOD, AVOD and FAST, according to the latest AA/Warc Expenditure Report.
29 Apr 2025
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Maria Iu
At a recent Azerion event, leaders from across the ecosystem discussed how to gain insights from the proliferation data and the right measurement approach.
29 Apr 2025
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Maria Iu
Digital retail media was another strong growth performer in 2024, according to IAB UK’s latest Digital Adspend Study.
28 Apr 2025
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Jack Benjamin
Specsavers' head of media, connections planning and insights joins Jack Benjamin to discuss how the retail chain has built a strong brand through consistent creative messaging and media investment.
28 Apr 2025
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Elliott Millard
Following the recent ruling on Meta’s privacy intrusion, Thinkbox’s new CSO explores how advertising can deliver relevance without the stalker vibes.
25 Apr 2025
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Maria Iu
A new study by Mindshare and Azerion looked at consumer mindsets when online and how they relate to their receptivity to advertising.
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