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Results categorised as Advertising
14 May 2025
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Jack Benjamin
The ad industry is contributing a "record amount" to the UK economy, according to industry think-tank Credos.
14 May 2025
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Maria Iu
A roundtable of Future 100 participants also discussed the urgent need to not just attract but retain talent in an era when DEI progress feels like it’s going backwards.
13 May 2025
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Megan Garnett Coyle
As women's sports gain momentum, brands need to show up with the right message, in the right moment, across every screen.
09 May 2025
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Ben Foulkes
Brands must make customer identity core to their media strategy. Here's how.
08 May 2025
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James Longhurst
The All In Census identified a narrowed C-suite gender gap, continued underrepresentation of the working class, optimism about AI, and an appreciation for hybrid working, among other takeaways.
07 May 2025
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Lydia Martin
Brands must earn Gen Alpha's attention through genuine value, not just intrusion. That means choosing empathy over ego and purpose over performance.
06 May 2025
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Omar Oakes
Celebrity journalism has often blurred the line between PR and reality — but the Bernard Bale story reveals just how far you can go when no-one asks questions.
02 May 2025
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James Rosewell
The industry can continue to share data, enabling personalised advertising, measurement, fraud control and more, and competition has been supported. However, this isn't over yet.
02 May 2025
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James Longhurst
A new white paper highlights the rise in podcasts as well as the opportunities in new formats and advertising.
02 May 2025
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Robert Cootes
As social platforms seek to capture share from the open internet and differentiate themselves in a crowded market, they are developing new capabilities that could benefit brands.
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