SEARCH
Results categorised as Advertising
21 May 2025
|
Samantha Eales
The new Audience Takeover product can target specific audience types, combining first-party data signals with premium formats, for brands looking for something a little different.
21 May 2025
|
The Media Leader Staff
Watch: As radio’s stronghold in the car is challenged, content creators must understand what will resonate best with this audience.
20 May 2025
|
Lauren Dick
The purchase cycle may be evolving, but the key lies in the accessibility and functionality of first-party customer data, its deployment and its effective application.
20 May 2025
|
Jack Benjamin
Delegates were warned at The Future of Brands that they must understand and influence how large language models perceive and communicate about their brands to consumers asking for product recommendations.
19 May 2025
|
Maria Iu
Ten businesses have been shortlisted to win airtime and advertise on TV for the first time as part of the broadcaster’s strategy to support sustainable business practices.
19 May 2025
|
Omar Oakes
The ad industry keeps obsessing over whales, but the krill are paying the bills. It’s time someone built an agency for the rest.
16 May 2025
|
Polly Devaney
Advertising Association's Manchester outing shone a spotlight on northern talent and creativity. The challenge is to take these hot topics and turn them into meaningful action.
16 May 2025
|
Maria Iu
However, this is only the case if distinctive brand assets are used, according to a new study from VCCP Media and Amplified which examined creative and media's combined impact.
15 May 2025
|
John Moulding
Amazon Ads is confident it can win new budget for TV, including from digital native brands that have been using paid search and display for performance and now want to move up the funnel.
15 May 2025
|
David Wilding
GroupM's latest research and a Jamie Paterson chant both highlight the importance of local pride and regional nuance — and why brands and strategists must understand this.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer