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Results categorised as Advertising
11 Jun 2025
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Maria Iu
GameBreaks launched in the US and Canada earlier this year, allowing advertisers to brand remote-controlled games.
11 Jun 2025
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Maria Iu
The team behind Channel 4’s latest Gen Z research discuss key findings and what the implications are for brands.
10 Jun 2025
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Jack Benjamin
The group has also for the first time provided a split view of ad revenue, comparing how the top 350 largest global brands spend relative to SMBs.
09 Jun 2025
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James Longhurst
New research on a consumer segment, which the company has dubbed "Gen Uber", looks at digital behaviours, purchase preferences and advertising engagement.
09 Jun 2025
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Luke Bristow
YouTube's size makes it irresistible to marketers. This is how brands can play the platform without getting played.
06 Jun 2025
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Maria Iu
New research found that using both skippable and non-skippable formats double the impact on brand preference.
06 Jun 2025
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Karin Seymour
Women's sport should be seen as firmly part of the mainstream now, and brands should be aware of the opportunity to connect with fans around player stories, writes Sky Media's Karin Seymour.
05 Jun 2025
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The Media Leader Staff
A recent survey conducted by Adwanted Connected and YouGov showed that ensuring ad relevance for podcasts is more attention-grabbing than tailoring ads to the environment, timing or activity of the listener.
05 Jun 2025
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Amanda Rottier
A direct-to-consumer model can help news organisations win in a fragmented environment by incentivising them to foster deeper connections with an audience that is opting in to their product.
04 Jun 2025
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Marc Guldimann
When done properly, with better metrics and a focus on real outcomes, principal-based trading can align agency and advertiser interests and deliver superior results.
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