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Results categorised as Advertising
17 Jun 2025
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James Longhurst
At a briefing session in Cannes, executives announced new tools for advertisers and laid claim to being the home of search.
17 Jun 2025
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The Media Leader Staff
With the Converged.AI suite and launch of Vermeer, Havas is “entering a new phase”, said Yannick Bolloré.
17 Jun 2025
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Mike Shaw
For brands, the combination of retail media and streaming allows them to move across the funnel to reach consumers earlier.
16 Jun 2025
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Jack Benjamin
Senior directors of global media Jennifer Burch and Kristina Fields discuss navigating tariff uncertainty, how their relationship with agencies has changed over time and the importance of brand safety.
15 Jun 2025
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Jack Benjamin
The group now expects global ad revenue to grow 4.9% to $979bn this year. The UK also received a downgrade due to macroeconomic uncertainty and the forthcoming LHF ban.
13 Jun 2025
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Maria Iu
Five businesses will receive £120,000 of airtime and masterclasses to help grow their business.
13 Jun 2025
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Michael Bensley
Not only does cinema provide a real-life canvas for memes, it has the power to unify brands, industries and platforms.
12 Jun 2025
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Ellie Hammonds
The report is also calling for a ban on fossil fuel advertising.
12 Jun 2025
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John Moulding
The Media Leader talks to Thomas Bremond, managing director of Comcast Advertising International, about why now is the time for TV to demonstrate its performance capabilities.
11 Jun 2025
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Maria Iu
Ocean and Lumen’s research also found that this format delivers higher brand recall than online video.
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