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Results categorised as Advertising
05 Aug 2020
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Mike Fletcher
The Cologne-based media and marketing trade fair, DMEXCO has teamed up with the UK’s MAD//Fest for next month’s virtual outing.
30 Jul 2020
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The Media Leader Staff
UK adspend is expected to fall by -15.6% this year, according to the latest AA/WARC report - a slight upgrade on earlier forecasts. Here, industry experts analyse the findings.
30 Jul 2020
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Michaela Jefferson
Despite a marginally improved outlook for the rest of this year, the UK ad market is not expected to return to year-on-year growth until the second quarter of 2021 - assuming a successful Covid-19 vaccine is by then in place.
27 Jul 2020
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Dominic Mills
If Boris Johnson is concerned about the impact of unhealthy food on obesity levels, why is Rishi Sunak encouraging the nation to ‘eat out to help out’?
27 Jul 2020
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The Media Leader Staff
In its latest bid to tackle obesity, the UK government has confirmed plans to ban all advertising of "unhealthy" foods before the 9pm watershed across both TV and online.
20 Jul 2020
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Dominic Mills
Dominic Mills notes OOH's impact on his surroundings, questions Huawei’s bid to woo the British public and laments another Brexit slogan.
16 Jul 2020
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Jan Gooding
There can be few things as important to a brand as its name, iconography and heritage, writes Jan Gooding - but at what cost?
07 Jul 2020
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The Media Leader Staff
The CEO of Just Eat and CEO designate of Moneysupermarket has been appointed as the new president of ISBA, the industry trade body representing UK advertisers, taking over from Boots' Elizabeth Fagan.
06 Jul 2020
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Sam Tomlinson
Sam Tomlinson, the author of a bombshell ISBA and PwC study, shares what he has learned since the report was first published.
02 Jul 2020
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The Media Leader Staff
The CMA has warned that Facebook and Google's dominance over the digital ad market raises barriers for new competitors and may also inflate prices for consumers.
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