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Results categorised as Advertising
19 Nov 2020
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Mike Fletcher
Emodo Supply, verified by Three UK, aims to deliver a marked reduction in wasted impressions and significant improvements in return on advertising spend.
18 Nov 2020
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Mike Fletcher
The Advertising Association (AA), in partnership with the IPA and ISBA, has launched an initiative to help UK advertising respond to the climate crisis caused by CO2 emissions.
16 Nov 2020
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Dominic Mills
Dominic Mills reneges on reviewing a new batch of Christmas ads to heap praise and scorn on two very different organisations.
11 Nov 2020
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Mike Fletcher
GroupM has announced a new operating structure designed to serve clients’ evolving needs and enable greater collaboration across the group.
10 Nov 2020
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Chris Ladd
Nationwide Building Society's head of media Chris Ladd, outlines the steps taken for the brand to start feeling proud of its diversity and inclusion strategy
09 Nov 2020
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Dominic Mills
Dominic Mills is dreaming of the right Christmas as he begins his annual review of the festive ads.
04 Nov 2020
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Matt Hill
Matt Hill, Thinkbox’s research and planning director, looks at whether advertising’s future is short form.
30 Oct 2020
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Sam Tidmarsh
Sam Tidmarsh speaks with Realworld, a specialist in the automation of location-based advertising about a product to provide a more local connection.
29 Oct 2020
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Christianne Wahl
All Christianne Wahl from VidMob wants for Christmas this year is for creative and media to unite in time for the festivities
29 Oct 2020
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Mike Fletcher
The UK advertising market is not expected to recover fully until 2022, according to a revised forecast from the latest Advertising Association/WARC Expenditure Report.
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