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Results categorised as Advertising
06 Jul 2021
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John Moulding
EMEA commercial chief Lydia Fairfax insists linear channels are a first window for content and a shop window for Discovery+
01 Jul 2021
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Omar Oakes
Gambling brands are no longer the most prevalent sponsors across major English sporting teams
30 Jun 2021
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Paul Cowan
If you are an incumbent agency considering repitching during Mediapalooza, be diagnostic and analytical, advises agency/client relationship consultant Paul Cowan
24 Jun 2021
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Omar Oakes
The week in media: it's time to move on from the HFSS ads ban and make (sugar-free) lemonade, writes the editor of Mediatel News
22 Jun 2021
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Sam Tidmarsh
The rise of contactless payments in-store and shopping online is making sonic branding a vital part of Mastercard's brand armoury.
21 Jun 2021
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Omar Oakes
Media agencies may have to act more as consultants for advertisers and focus less on activating campaigns, a new ISBA white paper suggests.
21 Jun 2021
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Omar Oakes
The Post Office is set to award its consolidated media planning and buying account to Carat after a protracted pitch process.
14 Jun 2021
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Danny Donovan
Financial penalties may be what's needed to bring about the changes we need over diversity, writes the UK CEO of Mediahub.
11 Jun 2021
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Omar Oakes
Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
11 Jun 2021
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Omar Oakes
We need more All In Reports and more CFlight-shaped initiatives to help solve our industry's challenges, writes the editor
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