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Results categorised as Advertising
24 Jun 2025
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The Media Leader Staff
Engagement is the key focus for Disney as it touts “customer choice” over a focus on a specific subscriber tier.
24 Jun 2025
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Maria Iu
As ads for the 2024 Black in Business winners go live in July, research has shown what the power of TV advertising can do and why DEI representation remains paramount.
23 Jun 2025
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Jack Benjamin
The Creative Industries Sector Plan outlined how the UK wants to become a leader in the "createch" space by more than doubling targeted investment and making it easier for PSBs to collaborate.
23 Jun 2025
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David Beaton
MMMs' rise in prominence has been accompanied by some misleading criticisms. Allow me to dispel some of these and work out how to build better models.
20 Jun 2025
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Lewis Boulton
The Lionesses ended 56 years of hurt by bringing football home. Keeping it here will need advertisers harnessing their growing fanbase to help foster the next golden generation.
20 Jun 2025
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Richard Bon
Some clear creative trends have emerged from this week's Outdoor Lion winners, while the medium is growing in prominence alongside retail media.
19 Jun 2025
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Townsend Feehan
IAB Europe responds to criticisms of the use of 'consent or pay' models and argues that publishers must be entitled to determine their own business models.
18 Jun 2025
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Maria Iu
The UK took home eight gongs, including two golds.
17 Jun 2025
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Justin Lebbon
The analyst spoke to The Media Leader in Cannes about whether the industry has got better at marketing.
17 Jun 2025
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Maria Iu
The companies made a joint return to Cannes to convince advertisers of TV’s abilities.
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