SEARCH
Results categorised as Advertising
11 Jun 2021
|
Omar Oakes
Channel 4 will run an on-air promotional campaign running across its portfolio of channels and a paid digital campaign.
11 Jun 2021
|
Omar Oakes
We need more All In Reports and more CFlight-shaped initiatives to help solve our industry's challenges, writes the editor
09 Jun 2021
|
Omar Oakes
It follows over a year of discreet meetings between the companies after Sky suggested to its rivals that CFlight become a pan-broadcaster tool
26 May 2021
|
Mike Fletcher
Sky Media, the advertising sales arm of Sky, has launched a £2m support scheme for small businesses, providing free access to TV advertising through AdSmart.
25 May 2021
|
Steve Taylor
Consumers don't like ad-tracking because they see someone else telling them what they're interested in, warns VCCP Media's Steve Taylor
30 Apr 2021
|
Mike Fletcher
Revenues could fall by as much as £825 million in six years without progress and effective cross-media measurement
16 Mar 2021
|
Jan Gooding
Jan Gooding questions why adverts clearly aimed at elderly consumers would choose to use such absurdly youthful models.
11 Mar 2021
|
Hannah Johnson
Is it right for brands to be framing serious discrepancies as light-hearted social content? Blue State's London managing director, Hannah Johnson, takes a look.
02 Mar 2021
|
The Media Leader Staff
Partner content: With 1 in 3 homes now multi-generational, are brands taking each generation seriously enough? Mail Metro Media investigates.
01 Mar 2021
|
Christopher Kenna
The world needs more brands to take risks in order to spur on much needed change, argues Christopher Kenna, founder of Brand Advance.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer