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Results categorised as Advertising
21 Mar 2022
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Heather Dansie
Brands and media face must acknowledge their place in disposable culture as they seek a new balance for consumption.
21 Mar 2022
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Ella Sagar
Barbuda will launch its first solo tourism campaign promoting it as an "exclusive" destination to interested travellers later this month.
18 Mar 2022
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Jack Benjamin
Dentsu international will become the first agency partner of NBCUnified, NBCUniversal's new first-party identity platform.
17 Mar 2022
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Ella Sagar
Analysts are optimistic about the BBC's short-term future, but less certain about proposals for UK subscriptions and advertising.
15 Mar 2022
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Nina Franck
Measure what is key for each channel and don’t get led on by fancy metrics that don’t do anything for your media objective.
07 Mar 2022
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Stephen Arnell
Channel 4 should consider getting genuinely committed editorial talent (on reasonable salaries) at the helm – before it's too late.
03 Mar 2022
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Dan Brown
Global 'Powerbrands' with decades of heritage are the fabric of our industry. But now, more than ever, we’re having to evolve our services and ways of working to meet the demands of New Economy brands.
01 Mar 2022
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Laurence Green
The boldest media shops now have an opportunity to move beyond media and start setting marketing strategy more generally.
01 Mar 2022
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Alistair MacCallum
The challenge the OOH sector now faces is to reach and surpass pre-pandemic levels of growth, writes the CEO of Kinetic.
24 Feb 2022
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