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Results categorised as Advertising
04 Apr 2022
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Omar Oakes
The UK Government will push ahead with the privatisation of Channel 4 after rejecting proposals to keep it in public ownership.
01 Apr 2022
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The Media Leader Staff
A daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you're 100% up-to-date.
01 Apr 2022
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David Price
ITV's new streaming service comes when the UK AVOD market is ripe for more competition. But the broadcaster needs to answer two important questions.
31 Mar 2022
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Omar Oakes
A coalition of media-owner bosses and trade-body leaders have written to Boris Johnson to demand urgent action on Big Tech's 'harmful' impact on the industry.
30 Mar 2022
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Jan Gooding
Whether it's 'getting more local in approach', or solving the enormous inflation challenge facing us all this year, John Lewis chair Sharon White's stated priorities should be taken on board closely by our industry.
29 Mar 2022
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Jack Benjamin
Ocean Outdoor and Clear Channel have donated outdoor media space to support a new ad campaign that aims to promote male suicide awareness.
29 Mar 2022
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Ella Sagar
ISBA's cross-media measurement initiative will consult UK advertisers about creating a levy on media activity to part-fund its work
24 Mar 2022
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Philippe Dominois
It’s essential for advertisers to start understanding the ratio of working media versus. non-working media.
24 Mar 2022
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Jack Benjamin
In what is billed as a "world first", the pilot brings together IAB UK trade body members including Google and Meta.
22 Mar 2022
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Jack Benjamin
Billed as an "integrated advertising consultancy framework" Panorama seeks to help advertisers understand ROI more holistically.
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