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Results categorised as Advertising
IPA urges agencies to rethink billing structure amid 'limited' progress toward outcome-based pricing
02 Jul 2025
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Ellie Hammonds
Agencies need to evolve their commercial models beyond time- and resource-based pricing, especially as AI efficiencies and demand for outcome-based models increase pressure for change.
01 Jul 2025
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Chris Dunne
After a rainbow-free Cannes and near-silence from brands this Pride Month, it’s now up to us to help make our industry’s LGBTQIA+ talent feel valued, included, and able to thrive, writes Outvertising’s Chris Dunne.
30 Jun 2025
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Omar Oakes
We ban smartphones from our kids, but design media plans that depend on them. If mobile screen time has now overtaken TV, isn't it finally time to do something about this contradiction?
27 Jun 2025
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The Media Leader Staff
As Criteo celebrates its 20th anniversary, the company is looking to move from adtech survivor to global leader. Speaking from Criteo’s boat at Cannes Lions, new CEO Michael Komasinski — who joined in February 2025 — outlined his ambition: accelerate execution, unify products, and become the commerce media platform of reference.
26 Jun 2025
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Dan Clays
Dan Clays, CEO of Omnicom Media Group for the EMEA region and president of this year’s Media Lions, takes us inside the judging process and finds a changing industry with expanding opportunity for media.
26 Jun 2025
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Lucy Irving
ITV set out to explore how young people really watch TV. What we uncovered about TV’s cultural role in the UK was even more surprising.
26 Jun 2025
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Jack Benjamin
McKinsey partner Kathryn Rathje speaks to The Media Leader from Cannes about the challenges facing CMOs — from acquiring budget to breaking the cycle of short-termism.
25 Jun 2025
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The Media Leader Staff
Marketers have become "confused, misled, and misguided" by overly precise data and models that often overlook crucial margins of error and statistical relevance Ross Sergeant, global head of media at Allwyn, told The Media Leader in Cannes.
24 Jun 2025
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Sara Tate
Amid the AI hype, one thing hasn’t changed: clients want growth. Let's remember the fundamental laws of advertising and marketing best practice have not changed.
24 Jun 2025
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Jack Benjamin
A panel hosted by MediaSense in Cannes failed to reach consensus on how the media organisation needs to change as media- and data-led marketing becomes increasingly important.
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