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Results categorised as Advertising
28 Jul 2022
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Ella Sagar
In brief: Sky Sports has launched a fully integrated campaign with tailored spots across TV, OOH, radio, social, direct mail and in-store activations ahead of the kick-off of the Premier League season.
28 Jul 2022
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Ella Sagar
Tesco and Dunnhumby have announced online and offline media updates to the Tesco Media Insights Platform.
27 Jul 2022
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Ella Sagar
UK adspend in Q1 2022 grew 28.3% year-on-year to reach £8.6bn, according to the latest quarterly Advertising Association/Warc Expenditure Report.
27 Jul 2022
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Ella Sagar
In brief: Colgate Max White Ultra will be the exclusive sponsor of Married at First Sight UK across linear, digital and social.
26 Jul 2022
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Ella Sagar
In brief: Motorway, the used-car marketplace, will co-sponsor BT's broadcast of Premier League, UEFA Europa League and UEFA Europa Conference League for the 2022/23 season.
26 Jul 2022
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The Media Leader Staff
Actionable audio ads have only been active for around two years, but are already revolutionising how brands communicate with their audiences.
25 Jul 2022
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The Media Leader Staff
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
22 Jul 2022
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David Price
Advertisers need to find smarter solutions to harmful content and online risk or miss out on monetizable content.
22 Jul 2022
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Monica Majumdar
Brands need to go back to their core utility to find their higher purpose or risk becoming irrelevant.
21 Jul 2022
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Ella Sagar
Financial prospects dropped sharply because of "growing economic headwinds", while marketing budgets remained "resilient".
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