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Results categorised as Advertising
04 Aug 2022
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Charlie Makin
As consumers' budgets are squeezed further by hikes in streaming prices, brands need to think "radically" about opportunities to retain customers in addressable AV.
03 Aug 2022
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Brian Danzis
Businesses need to take new data regulations seriously rather than look for ways to circumnavigate them if they want engaged consumers.
02 Aug 2022
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Omar Oakes
Interview: The 'Madison Avenue Manslaughter' author is writing a sequel chronicling one agency's attempt to transform itself.
02 Aug 2022
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Niyi Duro-Emanuel
Customer experience and media are becoming increasingly intertwined, and both must operate in tandem to create more valuable and relevant experiences.
01 Aug 2022
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Ella Sagar
The British Heart Foundation (BHF) has launched a campaign interrupting ads on Global's Heart Radio Network and original podcasts to raise awareness about its research.
01 Aug 2022
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Ella Sagar
In brief: Currys has gone back to cinema to target students needing laptops for the return to school and university.
01 Aug 2022
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Ella Sagar
In brief: NHS England has chosen Wavemaker to handle its media strategy and planning for its flagship campaigns.
01 Aug 2022
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The Media Leader Staff
This is a daily digest of news stories from around the media world, updated by The Media Leader team, to ensure you’re 100% up-to-date.
01 Aug 2022
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Omar Oakes
Do advertisers and agencies have the confidence to brand-build on OOH when belts are tightening and the ‘brand vs performance’ marketing divide persists?
29 Jul 2022
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David Graham
The antidote to rainbow washing? Don’t ignore the “11 straight months” of the year.
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