SEARCH
Results categorised as Advertising
03 Oct 2022
|
Ella Sagar
In brief: Destination Canada has used call-to-action cards on Spotify to target "high-value travellers".
30 Sep 2022
|
Ella Sagar
The UK has issued more sanctions against Russia after its illegal annexation of four Ukrainian regions which includes preventing access to services such as advertising services.
27 Sep 2022
|
Ella Sagar
The UK entertainment and media industry is forecast to reach £97bn by 2026, according to a new report by PwC.
27 Sep 2022
|
Ella Sagar
In brief: Ad tech company, Realytics, has partnered with French telecoms company, Bouygues Telecom to launch a single-source TV measurement solution for ads via set-top boxes.
26 Sep 2022
|
Ella Sagar
Channel 4 has shortlisted seven brands for its £1m Diversity in Advertising Award.
23 Sep 2022
|
The Media Leader Staff
In brief: IAB Europe, the trade body for digital advertising, has announced a Sustainability Standards Committee which will create "new standards for the delivery of digital advertising".
22 Sep 2022
|
Ella Sagar
"Keep me company" was shown to be another need state for commercial audio listening .
22 Sep 2022
|
Ella Sagar
In brief: Teads, the global programmatic platform, has added connected TV inventory to its platform.
22 Sep 2022
|
Justine O'Neill
Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.
22 Sep 2022
|
Ella Sagar
The future of radio in the car is "under threat" from Big Tech, Radioplayer's director of auto partnerships has warned.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer