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Results categorised as Advertising
22 Sep 2022
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Justine O'Neill
Before making any hasty judgements about the life and death of TV in your media mix, brands should take a step back and look at the whole picture.
22 Sep 2022
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Ella Sagar
The future of radio in the car is "under threat" from Big Tech, Radioplayer's director of auto partnerships has warned.
21 Sep 2022
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Ella Sagar
Media planners need to balance planning for both active and passive attention or risk limiting scale and incurring incremental costs, Radiocentre's Tuning In conference heard.
21 Sep 2022
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Ella Sagar
There is still a gap between advertising professionals and the average consumer in media consumption habits and attitudes in the UK, new Thinkbox research has revealed.
20 Sep 2022
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Omar Oakes
Global retail media is likely to surpass the $100bn mark this year, according to WPP's media-buying arm GroupM.
20 Sep 2022
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The Media Leader Staff
In brief: Commerce media company Criteo has launched a self-service demand-side platform that enables advertisers to reach audiences on retailer websites and offsite with programmatic inventory.
15 Sep 2022
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Andy Brown
The ARF initiative is an important next step in the evolution of attention measurement, writes The Attention Council CEO.
15 Sep 2022
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The Media Leader Staff
In brief: Netflix has reportedly estimated that its soon-to-launch advertising-supporting tier will reach about 40 million viewers by the third quarter of 2023
15 Sep 2022
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Josh Partridge
With a cookie-less future on the horizon, alternative solutions to data and audience curation will be make or break for brands to prove return on adspend, warns Yahoo's head of EMEA.
14 Sep 2022
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Jack Benjamin
The United Nations, in consultation with CAN, has released a number of tips for media organizations to communicate on the topic of climate change.
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