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Results categorised as Advertising
09 Nov 2022
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Dr Julie Humphreys
Making people care about diversity is the easy part, now we have to make sure they keep caring, argues Reach's D&I chief.
08 Nov 2022
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Jack Benjamin
Many seeking an alternative to Twitter have moved to Mastodon, an interconnected platform of decentralized, self-hosted microblogging sites. What will be the knock-on effect for advertisers?
08 Nov 2022
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Ella Sagar
The start-up wellness brand is inviting shoppers to filter for 'horny' and 'reset' in its new online concept store which aims to challenge "toxic" norms like fast fashion.
07 Nov 2022
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Ella Sagar
In brief: Sky Glass has become the first non-grocery partner on Deliveroo's advertising platform.
07 Nov 2022
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Jack Benjamin
In brief: Ozone has partnered with integrated creative, marketing, and advertising agency AKA on the capability's first campaign.
07 Nov 2022
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Ella Sagar
Odeon Cinemas Group, Europe's largest cinema operator, has launched a new series of pre-show idents which will be shown across its UK and Ireland cinemas.
04 Nov 2022
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Ella Sagar
In brief: Bauer Media has raised £1m to support grassroots sports organisations around the UK.
04 Nov 2022
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Amy China Wire
Using the right ad formats, quality media and appropriate creative to engage audiences should be as important as optimising for attention for advertisers.
02 Nov 2022
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Omar Oakes
BARB CEO Justin Sampson discusses what's next for the UK TV measurement company as independent audience data for Netflix and Disney+ becomes available for the first time.
02 Nov 2022
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Ella Sagar
Channel 4 plans to rebrand its on-demand service in a bid to help audiences "better navigate the abundance of choice in the digital world".
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