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Results categorised as Advertising
13 Dec 2022
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The Media Leader Staff
The World Out of Home Organization has created a Global Sustainability Task Force with the aim of sharing advice for making outdoor media more sustainable.
13 Dec 2022
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Ella Sagar
Retail media adspend will hit €25bn in Europe by 2026, according to IAB Europe forecasts.
13 Dec 2022
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Sabrina Clarke
Measure, don't market, for two years unless you have demonstrable results. This is precisely what John Lewis did with 'The Beginner'.
12 Dec 2022
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Ella Sagar
In brief: Amazon Web Services (AWS) has announced it will introduce its own clean room technology for advertisers to combine datasets on the platform.
12 Dec 2022
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Denise Turner
Route CEO Denise Turner outlines eight principles on how advertisers should measure and use measurement for success.
12 Dec 2022
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Omar Oakes
100% Media 0% Nonsense: There is rightly so much excitement about TV with new entrants, new products and new advertising opportunities. But the mistakes of digital media's past must not be allowed, writes the editor.
09 Dec 2022
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Ella Sagar
In brief: The UK Government has delayed incoming regulation around advertising foods high in fat, salt and sugar from January 2023 to 2025.
09 Dec 2022
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Konrad Shek
EU plans to regulate political ads would hollow out good-faith political discourse while potentially failing to properly address the issues of mass disinformation, writes the Advertising Association's director of policy research.
08 Dec 2022
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The Media Leader Staff
Amy Williams, co-founder and CEO of ethical advertising platform Good-Loop, tells Omar Oakes why creating more sustainability is akin to ending the practice of 'fast fashion'.
08 Dec 2022
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The Media Leader Staff
Outdoor advertising specialist CP Media has acquired bus and tram advertising business Adverta Transport Advertising.
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