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Results categorised as Advertising
21 Dec 2022
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The Media Leader Staff
From changing government regulation to the passing of the Queen and the sale of Twitter to Elon Musk, to say 2022 has been an eventful year in media and the world more generally would be an understatement.
21 Dec 2022
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Ella Sagar
Jean-Philippe Amos tells The Media Leader about joining the outdoor ad tech startup and what the biggest factor for success in media sales is.
21 Dec 2022
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Matt Hill
It’s hard to read incredibly positive things about TV advertising and yet be compelled to argue with them, but sometimes you have to, says Thinkbox’s Matt Hill.
21 Dec 2022
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Raymond Snoddy
As the Musk-Twitter media circus continues, major international news organisations should be planning a rescue package for when the curtain finally falls.
20 Dec 2022
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Ella Sagar
The Media Leader spoke to media agency execs, broadcasters, intermediaries, specialists and columnists to find out their thoughts on the most significant change in media this year.
20 Dec 2022
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Bob Wootton
From returning to the new normal, changing ownership of tech giants and grim forecasts, Bob Wootton outlines his media standouts for this year.
19 Dec 2022
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Mike Follett
Data from Lumen and TVision's attention panel reveal how much people's eyeballs have been as glued to World Cup ads as they have been to World Cup matches.
19 Dec 2022
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Ella Sagar
NBCUniversal has hired Maggy Chan as managing director and executive vice president of global advertising and partnerships.
19 Dec 2022
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Ella Sagar
From sustainability, the talent crisis and trust in media, to ad fraud, inflation and Netflix's ad tier, The Media Leader has covered a lot of news this year, but what were our most-read stories?
19 Dec 2022
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Omar Oakes
WFA study criticises "bad behaviours".
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