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Results categorised as Advertising
16 Mar 2023
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Ella Sagar
The Media Plan: Irn-Bru's latest campaign uses an integrated video-led media strategy across "key Gen Z focussed" channels.
16 Mar 2023
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Ella Sagar
Anti-knife crime charity The Ben Kinsella Trust has launched a campaign for Mother's Day with Clear Channel UK using AI machine learning.
15 Mar 2023
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Ella Sagar
Brett Aumuller shares where he gets his creative inspiration from and if selling media has become easier or harder.
15 Mar 2023
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The Media Leader Staff
Advertising legend Sir John Hegarty speaks to Omar Oakes in the first of a two-part interview.
15 Mar 2023
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Ella Sagar
Every individual in the UK advertising and marketing industry will be invited to fill in the second All In Census today.
14 Mar 2023
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Ella Sagar
Out-of-home total advertising revenues increased by nearly a third (31%) compared to 2021.
14 Mar 2023
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Ella Sagar
Ad tech company Say It Now plans to introduce actionable smart speaker ads for TV later this month, and on out-of-home next year.
14 Mar 2023
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Gareth Owen
Digital media buyers need to ask difficult but crucial questions about what makes up the audience they're paying for. If the tech providers can’t tell you openly, be prepared to walk away.
14 Mar 2023
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Mike Follett
Route Research’s new OOH currency points the way for all other media to follow.
14 Mar 2023
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Aya Alsahaf
Students and parents still overlook media careers despite opportunities for progression.
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