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Results categorised as Advertising
20 Feb 2023
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Ella Sagar
In its latest quarterly results, Ross Adams, Acast CEO, said it would "reallocate resources" from acquiring new shows in bulk to expanding ad sales in its existing portfolio of 92,000 podcasts.
16 Feb 2023
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Maria Tudor
In difficult times we must use empathy in advertising at the right time and in the right place to inspire the right reaction not only from consumers, but also clients, media owners and agencies.
16 Feb 2023
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Laura Rowe
As society seems to prize the young, brands should not ignore their struggles and need to adjust their messaging and media accordingly in the long-term.
15 Feb 2023
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Ella Sagar
Ryan Rummery, commercial DAX director tells The Media Leader about his dream superpower and his greatest achievement of becoming a mentor.
13 Feb 2023
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The Media Leader Staff
In brief: Independent media agency The Specialist Works has promoted Alice Rutland to head of AV.
13 Feb 2023
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Omar Oakes
Measuring attention is now big business in media, but it's unlocking some worrying data for content creators, advertisers and wider society, writes the editor.
13 Feb 2023
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Ella Sagar
Commercial radio revenues hit £740m in total last year, radio's highest ever total recorded revenue, despite a huge drop in the amount of media being bought by Government advertising as UK Covid-19 restrictions subsided.
10 Feb 2023
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Ella Sagar & Jack Benjamin
Steve Hatch, VP for Northern Europe at tech giant Meta announced on LinkedIn and Facebook he would be leaving the company later this year.
10 Feb 2023
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Jack Benjamin
Disney CEO Bob Iger wants to focus on Disney+ subscribers that are loyal to the point they aren't sensitive to additional price increases.
09 Feb 2023
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The Media Leader Staff
In brief: TikTok has become the UK’s most downloaded app, according to research from social-media marketing agency We Are Social.
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