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Results categorised as Advertising
27 Mar 2023
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The Media Leader Staff
As well as devising this publication's rebranding as The Media Leader, Scaffardi has launched event brands such as Future of Audio Europe, the Future of Gaming and the Future of Media, as well as evolving The Future of Brands.
24 Mar 2023
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Omar Oakes
In brief: SPOTiCAR, the used car dealer, has announced its first-ever TV sponsorship deal with ITV2 Family Movies.
24 Mar 2023
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Stephen Arnell
Sky's UK commissioning team has undergone a reshuffle, but what will the impact be on its original scripted content?
23 Mar 2023
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Ella Sagar
Bauer Media Audio plans to launch an audio product that "reinvents radio for an online on-demand environment" in Europe.
23 Mar 2023
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Ben Kerr
Opinion: Podcasts and podcasters do not exist in a vacuum, and advertisers need to think of them as part of influencer culture.
23 Mar 2023
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Omar Oakes
ITV will have four partners on board its addressable ad buying platform Planet V by the end of this year, two of which are broadcasters based outside of the UK.
23 Mar 2023
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Mark Bucknell
Partner content: There are still clear divisions between “your channel” and “my channel” across DOOH and programmatic teams, warns JCDecaux UK's chief commercial officer.
22 Mar 2023
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The Media Leader Staff
In brief: WPP has acquired Goat, the international influencer marketing agency.
22 Mar 2023
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Ashley Lewis
Most advertisers seem to think their brand needs its own bespoke experience on a platform like Roblox. But they are missing out on a huge, untapped opportunity with the tools already available.
22 Mar 2023
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Ella Sagar
UKTV's director of advertising tells The Media Leader about her role models and what has changed in the media and advertising industry in the last year.
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