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Results categorised as Advertising
13 Apr 2023
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Jack Benjamin
The figures represent a 32.5% increase in year-on-year growth, a significant rebound from the pandemic. The US remained the top recipient with £3.9bn of value.
12 Apr 2023
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Ella Sagar
KBH's joint group head of sales shares how selling outdoor has changed and what she would do if she won the lottery.
12 Apr 2023
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Ella Sagar
As The Media Leader goes to see what university students think of advertising, our columnists shared their thoughts, with topics ranging from trust to fragmentation to sustainability and attention.
11 Apr 2023
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Ella Sagar
In brief: Cineworld, the world's second-largest cinema chain, has filed a reorganisation plan with a bankruptcy court which "wipes out" existing shareholdings.
11 Apr 2023
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Nicola Kemp
Trying to succeed as a mother in the media industry is like trying to put a seatbelt on a swarm of bees. What are we going to do differently, asks Nicola Kemp.
11 Apr 2023
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Ella Sagar
Since 2019 the annual 62-mile cycle trip has raised more than £80,000 for the media and advertising industry.
11 Apr 2023
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Matt Hill
In the debates about cross-video campaign measurement, don’t forget what you can’t see on a spreadsheet, writes Thinkbox’s Matt Hill.
11 Apr 2023
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Phil Rowley
Simultaneous cinema and OTT releases, progressive product placement and the metaverse — Omnicom's Phil Rowley predicts what we can expect from the new James Bond.
06 Apr 2023
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Simon Carr
Hearts & Science's chief strategist explains how moving attention away from the mainstream is valuable for brands, and shares six strategies to build regional diversity.
05 Apr 2023
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Omar Oakes
Argos has criticised a Reach regional newsbrand's marketing partner after an "advertorial" article promoting the retailer fell afoul of the UK advertising standards code.
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