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Results categorised as Advertising
21 Jul 2023
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Richard Brant
Barb’s ‘fit for TV’ definition should be supported because it lets media owners widen their distribution while ensuring high standards, writes Vevo's senior director for Advanced TV.
21 Jul 2023
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Ella Sagar
Analysis: This is potentially a big win for commercial radio's incumbent players as the UK's laws around commercial radio aim to keep up as listening has rapidly migrated online in recent years.
20 Jul 2023
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Jack Benjamin
Analysis: The publisher is seeking to aggressively expand into podcasting and short- and long-form video.
20 Jul 2023
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Ella Sagar
Analysis: Strongly growing revenue figures suggests a narrowing of the gap between what advertisers intend and what they do when it comes to reaching underrepresented consumers through media.
20 Jul 2023
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Rik Moore
Instead of always searching for "the new", Kite Factory strategist Rik Moore makes the case for returning and adding to the foundations of Craft Planning.
20 Jul 2023
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Elliott Millard
Older audiences are often an overlooked growth segment, and we can no longer assume that they’ll simply overhear our advertising because of the way media ages up, writes Wavemaker's strategy chief.
20 Jul 2023
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Dora Michail-Clendinnen
We need a collective effort to reduce advertising's contribution to the climate crisis, writes Ozone's chief strategy officer. (Partner content)
20 Jul 2023
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Ella Sagar
A net balance of more than 10% of firms surveyed expanded their budgets in sales promotions in the last quarter, according to the latest IPA Bellwether report.
19 Jul 2023
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Omar Oakes
The streaming giant's ads plan membership has doubled, it said, albeit from an admittedly small base.
19 Jul 2023
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Ella Sagar
Analysis: Now discounters are joining the retail media party.
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