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Results categorised as Advertising
08 Aug 2023
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Ella Sagar
Media salespeople taking part in The Fishbowl interview series explain their views around if selling media in a fragmented landscape has got easier or harder.
07 Aug 2023
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Omar Oakes
TikTok is not simply a substitute of viewers' attention from traditional media formats. The rise in demand for 'snackable' content presents a much bigger cultural shift, writes the editor.
04 Aug 2023
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Ella Sagar
The world's biggest podcast platform will focus on developing its automation to "deliver long-term benefits".
03 Aug 2023
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Ella Sagar
Industry wellbeing charity Nabs has invited everyone in the advertising, media and marketing industry to take part in its inaugural All Ears consultation on mental wellness.
03 Aug 2023
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Omar Oakes
Sky Media has begun offering advertiser clients a new way to target its viewers: find out what they’ve been avidly searching for online and match them to specific advertiser categories.
03 Aug 2023
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Ella Sagar
Deborah Gbadamosi, EMEA CEO for global diversity media network Brand Advance, warns that advertisers and their agencies still need "a lot of education" to understand the concept of integration and inclusive planning.
03 Aug 2023
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Tony Mattson
Strategy Leaders: Retailers, it's time to connect with your customers, become more personal, embrace sustainability, and infuse creativity into your brand, writes Havas Media UK's head of strategy.
03 Aug 2023
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Ella Sagar
Former BBC radio favourite Ken Bruce's new show on Greatest Hits Radio Network reached three million listeners, nearly double last year's audience for the daypart, according to Bauer.
02 Aug 2023
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Ella Sagar
Interview: As Ocean Outdoor UK marks 15 years since its first full motion large format digital screen, its UK CEO Phil Hall discusses what's in store for the next 15 years.
02 Aug 2023
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Omar Oakes
Omnicom Media Group has begun measuring media owners on their environmental, social and governance practices so its advertiser clients can better understand the ESG impact of their adspend decisions.
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