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Results categorised as Advertising
06 Sep 2023
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Ella Sagar
More than two-thirds of retail media buyers (70%) surveyed by IAB Europe cited a lack of retail media standardisation as "a key barrier" to further investment.
06 Sep 2023
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Ella Sagar
Global's commercial agency director shares the biggest turning point in her career and what she would do if she took a year off work.
06 Sep 2023
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Ella Sagar
Barb, the industry's TV audience measurement body, will take over governance responsibility for CFlight in January 2024.
06 Sep 2023
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Jack Benjamin
TV, a traditional lynchpin of ad campaigns, has slipped out of marketers top-ranked media channels this year, falling from third place in 2022 to 12th place in 2023. Meanwhile, consumers say they prefer in-person ad experiences.
05 Sep 2023
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Ella Sagar
Outsmart, the trade body for the OOH advertising industry, found digital and classic revenues grew by 6.1% and 2.4% respectively across H1 2023.
05 Sep 2023
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The Media Leader Staff
The Adwanted Media Research Awards 2024, previously known as the Mediatel Media Research Awards, are officially open for entries this week.
05 Sep 2023
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Rak Patel
Spotify's Rak Patel argues brands need to wake up to the power of digital audio or risk missing out where audiences are, and gives five tips to get started.
04 Sep 2023
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The Media Leader Staff
Jack Benjamin and Ella Sagar record this episode on the first day back at school, or work, for many after a summer break, with their analysis on the industry’s biggest stories.
04 Sep 2023
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Omar Oakes
Fake ads are not something we should tolerate unless advertisers own up to them and accept the risks of dishonesty, writes the editor.
01 Sep 2023
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Ella Sagar
Gymbox's brand and marketing director Rory McEntee wrote a column earlier this year about the risk fake ads, good or bad, pose to brands. Then his brand released a fake ad, and there is as yet no response from the gym chain.
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