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Results categorised as Advertising
13 Sep 2023
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Ella Sagar
Adwanted Events' head of commercial shares her advice for someone who wants to work in media sales and her dream Glastonbury line-up.
13 Sep 2023
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Ella Sagar
On the Beach and KFC's sponsorships of ITV programmes resulted in the most positive effects when combined with regular TV spot advertising.
12 Sep 2023
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Ella Sagar
UK advertisers plan to increase spend on programmatic digital out-of-home by an average of 31% in the next 18 months, JCDecaux's tech platform has found.
12 Sep 2023
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Nicola Kemp
Gendered ageism is killing women’s careers and stifling innovation in the media industry, so what are we going to do about it?
12 Sep 2023
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Ella Sagar
The UK out-of-home industry dedicated £411m of its ad revenues to public services, infrastructure, communities and employees in 2021, new figures have shown.
11 Sep 2023
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The Media Leader Staff
IPA research director Belinda Beeftink said the best research papers include evidence of outcomes and testimonials and make the highly complex simple to understand.
08 Sep 2023
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Steve Scaffardi
The "Wales To The World" campaign by Cymru Wales proved to be the big winner last night at the World Media Awards as they scooped the Grand Prix. Elsewhere, WMG CEO Belinda Barker stressed the importance of journalism.
07 Sep 2023
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Ella Sagar
Channel 4 has awarded £100k in airtime to five black-owned businesses, plus production of a TV ad and six months of tailored marketing and business support with Lloyds Bank and DOES.
07 Sep 2023
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Colin Horan
Clear Channel strategist Colin Horan argues turbulent times present a golden opportunity for brands, and broadcast reach is more important now than ever before.
07 Sep 2023
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Euan Mackay
Route Research's general manager Euan Mackay responds to the latest Lumen attention study and asks: does attention need to be grabbed all at once? Or is it as effective built up over time?
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