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Results categorised as Advertising
11 Sep 2025
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Maria Iu
Research from The Trade Desk stressed that advertisers should not mistake reach for value.
10 Sep 2025
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James Longhurst
The move follows revelations that Stagwell had worked on a research project with the Israeli government.
10 Sep 2025
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Annabel Clements
Following the Love Island 2025 finale, now is the perfect moment to reflect on what the show represents in today's cultural and media landscape.
10 Sep 2025
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The Media Leader Staff
A free webinar, in partnership with Salesforce, will help businesses prepare for an AI future.
10 Sep 2025
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Jack Benjamin
New IPA TouchPoints data found that weekly reach of ad-funded SVOD services jumped from 11% last year to 30% now.
09 Sep 2025
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Siddharth Asokan
In a world of AI-powered campaigns, here are three ways the role of marketers will change as they guide and place limits around the technology.
09 Sep 2025
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Maria Iu
An Isba survey found cost savings was the motivating factor for adoption. However, almost half of survey respondents have not started training in AI skills.
08 Sep 2025
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Omar Oakes
Advertisers should be dismayed. Instead, Google’s victory in court proves how deeply our industry has normalised monopoly.
05 Sep 2025
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Matt Mint
The way people shop has stretched and shifted. H2 is a series of distinct retail rhythms, each with its own audiences, behaviours and opportunities that brands must understand.
03 Sep 2025
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Ellie Hammonds
The German football league's recent decision to distribute sports rights to creators on YouTube represents an evolution in how sports is consumed and presents real opportunity for brands on the ball.
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