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Results categorised as Advertising
10 Oct 2023
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Anna Sampson
Workplace equality can only start with meaningful conversations about different lived experiences, and the unfair division of labour at home warrants a much bigger part of the conversation.
10 Oct 2023
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Ella Sagar
In new IPA research, advertising effectiveness expert Les Binet has explained why econometrics matters now more than ever.
09 Oct 2023
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The Media Leader Staff
The first deadline for the Adwanted Media Research Awards 2024 submission is this Friday (13 October) at 5pm.
09 Oct 2023
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Ella Sagar
Audience measurement solutions company AudienceProject has appointed Paul Barnard as UK managing director.
06 Oct 2023
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Ella Sagar
Since LBC's first broadcast in 1973 commercial radio has come a long way. Here's a breakdown of the biggest milestones.
05 Oct 2023
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Ella Sagar
More ads in more places could hurt user experiences and advertiser outcomes, new research has found.
05 Oct 2023
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Ella Sagar
Feature: Bauer Media execs explain how radio presenters are influencers and warn the radio industry against ignoring the possibilities of AI.
05 Oct 2023
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Simon Carr
Strategist Simon Carr thinks big and looks at how brands might deliver experiences that transcend the ordinary.
04 Oct 2023
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Omar Oakes
Analysis: Was Netflix's global ads chief not the right person for the job, or is it the job itself that makes the streaming giant uncomfortable?
04 Oct 2023
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Ella Sagar
Little Dot Studios' chief sales officer and managing director for international discusses his first media lunch (with Lord Alan Sugar) and what has changed in conversations with clients.
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