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Results categorised as Advertising
25 Oct 2023
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Jack Benjamin
The UK's digital ad market grew 5% year-on-year in the first six months of 2023, led by double-digit growth in video ads.
24 Oct 2023
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Suzie Coen
Jobs: AI can be used for inspiration, but customisation, originality, and critical thinking are still key.
24 Oct 2023
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Stefanie Daniels
Stefanie Daniels examines what true authenticity looks like for media professionals, leaders and organisations.
24 Oct 2023
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The Media Leader Staff
Omar Oakes is joined by Neil Charles, ITV's Measurement and Modelling senior manager, and Ronny Golan, CEO and cofounder of ViewersLogic to unpack the value of peak airtime.
24 Oct 2023
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Ella Sagar
Thinkbox's head of marketing and Future 100 member Chris Dunne discussed why media indexes higher for mental health issues than other industries and what's the future for mental health with his panel at the Future of Media.
20 Oct 2023
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Ella Sagar
Podcast creators and platforms are now looking beyond the sector, with ambitions to muscle in on live events, or striking licensing deals with film and TV networks.
19 Oct 2023
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Ella Sagar
Despite the invasion and war with Russia, Europe's largest out-of-home screen is still making waves in in Ukraine's capital Kyiv.
19 Oct 2023
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Ella Sagar & Jack Benjamin
Brands are shifting budgets from sales promotion to main media marketing in both "a defensive and offensive manoeuvre" to strengthen their current and future market positions, according to the latest IPA Bellwether report.
17 Oct 2023
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Ella Sagar
TikTok will roll out its content across billboards, cinemas and other video-enabled out-of-home screens in its global "Out of Phone" solution.
17 Oct 2023
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Emma Newman
How much are are publishers really sacrificing revenue when they remove objectionable content, asks Pubmatic's EMEA sales chief.
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