SEARCH
Results categorised as Advertising
02 Nov 2023
|
Nina Franck
Media at its core is meant to reach as many people in your buying category. When using TV, plan towards relevant reach and opportunities to see, rather than theoretical figures.
02 Nov 2023
|
Jack Benjamin
A relative lack of sensitivity to significant price increases over the past year is evidence of marketing's effectiveness for businesses, argued Ian Whittaker at last month's Future of Media conference.
01 Nov 2023
|
Ella Sagar
At an upfronts event in London today, Clear Channel executives made the case for out-of-home to be the right and responsible choice, as well as a platform for good.
01 Nov 2023
|
Ella Sagar
Clear Channel Outdoor has announced it has closed the sale of its French business and has initiated the process to sell its Europe North businesses.
01 Nov 2023
|
Ella Sagar
LiveRamp UK's enterprise sales director shares three important skills every salesperson should have and her best friend in the industry.
30 Oct 2023
|
Omar Oakes
The media landscape looks more competitive in the coming years and this should mean a renaissance for advertising, writes the editor-in-chief.
27 Oct 2023
|
Ella Sagar
In a room full of future leaders, Amy Kean, CEO and creative director of Good Shout, told them how using their voices was a responsibility as role models.
26 Oct 2023
|
Ella Sagar
Sachin Doshi, chief content officer at Podimo, tells the The Media Leader why the podcast market is more similar to news media than music, and what that means for the future of its monetisation.
26 Oct 2023
|
Ella Sagar
Ken Bruce's Greatest Hits Radio mid-morning show attracted 3.7 million weekly listeners, up 124% year-on-year, according to the latest Rajar figures.
25 Oct 2023
|
Ella Sagar
Four of the top UK commercial chiefs share their perspectives on how to survive at the top level of media sales, hybrid working and what they have learned from the pandemic.
Data Snapshot
Find out more about the UK's most comprehensive aggregator of media data.
Arrange a demoAdvertisement
The Media Leader bulletins
More infoReceive weekly round-ups of the latest comment, opinion and media news, direct to your inbox.
Featured Video
The Media Leaders Awards 2021: Highlights
Latest Data Analysis
Display
TV
Audio
Consumer