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Results categorised as Advertising
11 Dec 2023
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Omar Oakes
Channel 4 intends to launch solus takeovers and 'lite' ads next year that feature within shorter ad breaks on its video-on-demand service.
11 Dec 2023
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Ella Sagar
ITV's director of client strategy and planning Kate Waters urged the TV industry to come together to prioritise outcomes for advertisers, rather than audiences.
11 Dec 2023
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Phil Rowley
We need to think bigger than gaming and think 'gamification'. There are three actions we can take to bring gaming into the marketing mainstream.
08 Dec 2023
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Ella Sagar
Interview: ITV CEO Carolyn McCall spoke about the launch and future of ITVX, being 'a national champion' and going after digital spend.
07 Dec 2023
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Omar Oakes
Amazon Ads and IPG Mediabrands have entered into a three-year deal to help advertisers reach audiences through Prime Video ads.
07 Dec 2023
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Hannah Johnson
Marketing's focus only on the younger generations and their behaviours means we are missing the full picture of digital changes across all age groups.
07 Dec 2023
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Laura Kell
Havas UK's chief data and product officer explains what to look for in a viable long-term tracking solution.
06 Dec 2023
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Ella Sagar
Dentsu's Global Ad Spend Forecast expects global advertising to increase by 4.6% to $752.8bn in 2024.
06 Dec 2023
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Ella Sagar
The VP for global advertising at The New York Times shares how he first got into media and his greatest achievements.
05 Dec 2023
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Ella Sagar
Outsmart, the OOH trade body, found Q3 2023 advertising revenue was up 4.9% compared to Q3 2019, the first time this has been higher for a corresponding quarter pre-pandemic.
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