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Results categorised as Advertising
11 Jan 2024
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Simon Carr
Investing in accessible advertising helps brands amplify their reach and develop a deeper connection with a large audience.
10 Jan 2024
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Ella Sagar
Analysis: The broadcaster increased its share of linear channels by 5%.
10 Jan 2024
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Ella Sagar
Audio division recorded its "highest-ever revenue", while the company as a whole grew 14% in the year to March 2023.
10 Jan 2024
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Ella Sagar
The Guardian's director of clients, marketing and research shares what has changed in conversations with partners and what he wanted to be when he grew up.
09 Jan 2024
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Ella Sagar
Second-screening is 'consistently beneficial' to TV ad response rates, ViewersLogic research has found.
09 Jan 2024
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Steve Doyle
While 2023 had been tough for many businesses, there is cause for optimism in 2024. Here's what you need to know.
09 Jan 2024
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Ella Sagar
Advertising will come to Amazon Prime Video in the UK on 5 February. How will it compare with other streamers and what is its strategy?
09 Jan 2024
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The Media Leader Staff
Rankin Creative CEO Richard Pinder considers what 2024 will bring to the media landscape and the mood of the investment community.
08 Jan 2024
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Omar Oakes
This year, the pendulum will swing back towards talent from technology as this industry rediscovers what made it special, writes the editor-in-chief.
08 Jan 2024
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Katy Hindley
Posterscope's innovation director outlines four predictions for out-of-home this year.
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