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Results categorised as Advertising
23 Jan 2024
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Ella Sagar
The media owner has appointed Christopher Samsinger as Germany CEO.
22 Jan 2024
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Omar Oakes
The post-Covid economy is flat and stagnant, and yet media budgets are buoyant. This industry may be "winning the argument", but there lies a danger within, writes the editor-in-chief.
22 Jan 2024
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Ella Sagar
A quarter of music on streaming services did not get played at all in 2023, according to a new report. Do these findings detract from audio advertising as a proposition?
19 Jan 2024
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Ella Sagar
Deal takes Leeds-based OOH media owner 75Media's inventory to over 500 sites.
19 Jan 2024
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The Media Leader Staff
Videonet powered by The Media Leader will be delivered to bulletin subscribers every Thursday at midday from next week.
19 Jan 2024
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Ella Sagar
As we head into the largest election year ever, alongside developments in generative AI, how will this affect political advertising?
18 Jan 2024
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Aliya Rafiq Vaz
Brands must experiment, take risks and make room for adaptive marketing, instead of replicating each other's strategies, Aliya Rafiq Vaz argues.
18 Jan 2024
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Charlie Makin
Right-wing populist media may not have a scaled audience, but it still has influence. Charlie Makin examines what this means for advertising ahead of a record year for elections in 2024.
18 Jan 2024
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Ella Sagar
Q4 2023 net increase represented 11th consecutive quarter of growth, according to the IPA’s latest update.
17 Jan 2024
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Ella Sagar
Anamorphic 3D format and 3DOOH At Scale technology allow advertisers to use 3D at scale.
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