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Results categorised as Advertising
29 Sep 2025
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Jack Benjamin
New research shows that investing in high-attention media channels is more profitable than investing in low-attention ones. But in the past decade, adspend is going the other way. The report's authors unpack why and what can be done to improve media effectiveness.
29 Sep 2025
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Hayel Wartemberg
Algorithms are today’s casting directors, so offer them better auditions. Use the 'Hook → proof → trust' formula to find the right people for your brand.
26 Sep 2025
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Ellie Hammonds
The Advertising Association highlighted the important role the ad industry has in driving economic growth and how this intersects with the government's political promises.
26 Sep 2025
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James Grant
The opportunity to reach millions in a shared, live moment is huge, but fans are hyper-aware of disruption. They want ads that offer control, relevance and value.
25 Sep 2025
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Jack Benjamin
A new study examined how high-attention media formats boost profitability, uncovering an 'astonishing absurdity' in marketing practice.
25 Sep 2025
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Simon Carr
Today’s attention economy is fluid, meme-driven, game-infused and influencer-fuelled. Brands can no longer rely on linear storytelling. The best modern storytelling is multiplayer.
24 Sep 2025
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Simon Kilby
Bauer Media Advertising's Simon Kilby predicts how AI will support some key media trends over the next five years.
22 Sep 2025
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Sam Hicks
Channel 4's head of advertiser strategy reflects on a decade of its DIAA initiative and what it means to create ads that resonate with audiences of all stripes.
22 Sep 2025
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Kelly Williams
As ITV reaches seven decades, its commercial MD reflects on the key moments that show how advertising has powered the broadcaster's growth, kept TV free and helped shape UK culture.
22 Sep 2025
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Omar Oakes
One side of the Atlantic is hollowing out what makes its media culture special; the other is fighting to preserve it.
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