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Results categorised as Advertising
08 Feb 2024
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Partner Content
Stuart Keith, senior director, Media Business Development, tells The Media Leader what's next after the ecosystem reach has now expanded by 50% since launch. (Partner content)
08 Feb 2024
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Ella Sagar
Spotify has launched a "censored" campaign in the UK to highlight restrictions Apple has on in-app payments and promotions.
08 Feb 2024
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Amy Williams
Brands need ways to forge close connections with audiences without cookies, so let's not overlook the common denominators that unite people.
07 Feb 2024
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Ella Sagar
Radiocentre said the BBC's intention to launch four digital spin-off music stations are "an attempt to directly imitate the recent success of commercial stations".
07 Feb 2024
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Ella Sagar
Clear Channel UK's sales director shares his most embarrassing professional moment and advice for his younger self.
07 Feb 2024
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Ella Sagar
VOD household penetration globally increased in Q4 2023, partially down to ad-funded tiers on platforms like Netflix, according to new research.
07 Feb 2024
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Matt Hill
The latest buoyant UK adspend figures show some strange trends that could have a profound influence on the future of advertising.
06 Feb 2024
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Ella Sagar
The music streaming platform has reported monthly active users and subscriber additions ahead of guidance in its latest earnings.
06 Feb 2024
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Kim Lambert
Brands have a responsibility to create a sense of belonging for consumers during a cost-of-living crisis that is impacting people's mental health.
06 Feb 2024
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Brian Jacobs
SOV no longer represents the majority of a brand’s communication focus. Drawing conclusions from it can be highly misleading.
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